Health is a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity. In this context, health promotion is defined as the process of enabling people to increase control over their health and its determinants, and thereby improve their health (World Health Organization). One of the most used approaches to health promotion is based on education and communication media. Health campaigns and education-entertainment approaches (entertainment advocacy) are been used by scholars in health communication to prevent very different diseases and to improve quality of life. Health communication is a transdisciplinary field whose intended outcomes are increasing audience knowledge and awareness of a health issue, influencing behaviors and attitudes towards a health issue and implementing and evaluating health interventions disseminated using media in very different ways (from advertising and social marketing campaigns to television fiction or videogames). The track is focused on this topic and its main goal is to discuss around the relationship between health promotion and education from a communication media research point of view.

We will accept papers with empirical research related with health communication, that is to say we are seeking empirical analysis that link communication media with health education and health promotion. All contributions (5-8 pages) will be written following the ACM template ( In the paper authors must include the following aspects: introduction (mentioning the goals and the theoretical perspective that justify the empirical research is presented), method (indicating the methodological background in the study), results (related to the hypothesis and/or research questions), and conclusions (emphasizing the theoretical and practical aspects associated with the results).


The main topics regarding this track are related but not limited to the following ones:

  • Health campaigns: implementation, evaluation and effects.
  • Empirical studies about education-entertainment interventions.
  • Health communication and social marketing.
  • Social media and health promotion.
  • Videogames, interactive media and health promotion.
  • Media consumption and health beliefs and practices.
  • Effects of media on personal and public health.
  • Media content analysis of health issues.
  • News coverage of health.
  • The Internet and health.

Sessions: Presentation

During the conference, paper presentations will be organized in thematic panels. In each panel the participants will have 15 minutes to present their research. English will be the official language for all the presentations and discussions.


Submission dates: September 10, 2016

Submission format:

Submissions must be done through, (choose this track before proceeding with submission)

Track Scientific Committee

Juan José Igartua (University of Salamanca, Spain) – Chair
Carlos Arcila (University of Salamanca, Spain)
Isabel M. Barrios (University of Salamanca, Spain)
Edilson Bustamante (Universidad de Antioquia, Colombia)
Ubaldo Cuesta (Universidad Complutense de Madrid, Spain)
Lifen Cheng (University of Salamanca, Spain)
Lázaro Echegaray (Escuela Universitaria de la Cámara de Comercio de Bilbao, Spain)
Beatriz González de Garay (University of Salamanca, Spain)
Nuri Kim (Nanyang Technological University, Singapore)
Félix Ortega (University of Salamanca, Spain)
Carmen Peñafiel (Universidad del País Vasco, Spain)
Jair Vega (Universidad del Norte, Colombia)
Magdalena Wojcieszak (University of Amsterdam, The Netherlands)